From left to right: Masenyane Molefe (Hyundai SA), Wendy Lambourne (Legitimate Leadership) and Bradley Salters (Imperial Group).

Report-Back on Legitimate Leadership’s ‘Leading in Times of Adversity’ Breakfast

Legitimate Leadership’s first breakfast event of 2017, on the subject ‘Leading in Times of Adversity’, took place in Johannesburg on 15 March. Executives from two organisations, Hyundai Automotive South Africa (Hyundai SA) and Jurgens Ci, shared their experiences of how they responded to the difficult circumstances they faced.

The types of adversity that the two companies faced were different. Jurgens Ci was confronted with significant conflict in management-employee relationships, a factory which burnt down, and a decline in sales which necessitated a 10% reduction in employee numbers.

In Hyundai SA’s case, the company was faced with the year-on-year decline in new car sales, an exchange rate not in its favour, fierce competition in an industry where all vehicles are of high quality, and a negative organisational culture.

There is a natural tendency in difficult conditions to cut spending and batten down the hatches, but both Hyundai SA and Jurgens Ci elected to do the opposite.

They chose to rather invest in their people and to use the Legitimate Leadership framework as an enabler to change management-employee relationships, build trust in the leadership of the enterprise, develop leaders’ ability to lead, and engage employees’ willingness to go above-and-beyond in the pursuit of the organisations’ objectives.

As a result, Jurgens Ci was able to get back the trust relationship with its staff and engender a “how do we fix this?” mindset rather than an attitude of “what’s in this for me?” The conclusion of Bradley Salters, Jurgens Ci’s managing director, was twofold: firstly, that it is much easier to cope with difficult times when you have a workforce which is engaged and on your side; secondly, to get where you want to go, you have to help others to get where they are going.

In the words of Masenyane Molefi, human resources director of Hyundai SA, “culture beats strategy for breakfast but real culture change takes 3-5 years”.

After 18 months of a project with Legitimate Leadership, Hyundai SA has some pockets of excellence but has still to achieve a critical mass of leaders who can solicit the willingness of their people to truly go the extra mile. Hyundai SA is currently measuring the impact to date of the care and growth intervention on shifting the culture from “taking to giving” and determining how best to sustain the momentum it has gained.

 

Wendy Lambourne’s Opening Address